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Big King
The Big King sandwich is one of the major hamburger products sold by the international fast-food restaurant chain Burger King, and has been part of its menu for more than twenty years. During its testing phase in 1996-1997, it was originally called the Double Supreme and was configured similarly to the McDonald's Big Macincluding a three piece roll. It was later reformulated as a more standard double burger during the latter part of product testing in 1997. It was given its current name when the product was formally introduced in September 1997, but maintained the more conventional double cheeseburger format. Its introduction capped a period of sales success for Burger King, where the company successfully took on its rival McDonald's. The product was renamed King Supreme in 2001 when it was slightly reformulated as part of a menu restructuring during a period of corporate decline for the company in which its corporate parent, Diageo, was trying to sell the company. When a TPG Capital-led team of investors took over the company in 2002, the new management team again restructured the menu, eliminating the King Supreme in favor of its new BK Stacker line of sandwiches. The sandwiches were part of a line of controversial sandwiches high in fat and calories which several groups protested. A limited time offering (LTO) sandwich line known as BK Toppers accompanied the Stacker line briefly in 2012, including one sandwich known as the Deluxe topper a virtual clone of the Big King in its formulation. The Stacker and Topper lines were discontinued in United States shortly after, and the Big King returned to said market in November 2013 as a permanent product after the company was again sold, this time to 3G Capital of Brazil.
Despite being off the menu in the United States for several years, the product was still sold in several other countries under several names during the interim of its unavailability in the United States. One such example sold by BK's European arm of the company is a larger version of the sandwich called the Big King XXL, based on the company's Whopper sandwich. The Big King XXL is part of a line of larger double cheeseburgers known as the BK XXL line; the XXL line was the center of controversy over product health standards and advertising in Spain when first introduced. There is also a chicken variant of the sandwich in the United States and Canada. To promote continuing interest in the product, Burger King occasionally releases limited-time variants on the Big King. Being one of the company's major offerings, the Big King sandwich is sometimes at the center of advertising promotions, product tie-ins. Additionally, as a major product in the company's portfolio, Burger King has registered many global trademarks to protect its investment in the product.
== History ==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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